Real estate agents work in a very demanding industry, and there simply isn’t enough time in the day to handle every task. However, stretching yourself too thin can lead to burnout, so working harder isn’t the answer. Fortunately, technology can help you tackle your workflow safely.
But increased productivity isn’t the only reason to use real estate software. Some tools can help you accomplish things you otherwise wouldn’t be able to do with a manual marketing strategy.
10 Tools Every Real Estate Agent Needs for Success
Real estate agents don’t have to hire an assistant to get more work done in less time. The following must-have real estate tools could be all that you need to streamline your workflow.
1. Transaction Management Software
Transaction management software,such as Paperless Pipeline or Dotloop, can navigate the transaction process with ease. With this tool, you can see all of your transactions, automate tasks, send emails, create custom checklists, and manage agent workload, all on a single dashboard.
2. Web Design Builder/Creator Tools
In today’s online environment, having a website is necessary. A great web design tool like Wix or WordPress can help you set up a self-hosted site and a completely customizable web page. On these pages, you can feature your brand, content, and services for free or for a small fee.
3. Customer Relationship Management (CRM) Software
CRM software can store, protect, and track customer data for the purpose of building and managing relationships. Real estate agents can use CRMs to call back clients, track their sales pipeline, forecast sales reports, message employees, nurture leads, and share info.
4. Lead Generation Tools
Lead generation is one of the many ways to become a more productive real estate agent, so a tool that collects and generates leads is extremely valuable. The right lead generation tool should offer audience targeting options that locate warm leads rather than general customers.
5. Email Marketing Tools
Email marketing is still one of the most effective marketing channels, as it generates $42 back for every dollar spent. Tools like MailChimp help you stay in contact with your clients in an affordable, timely, highly convertible way. Plus, email can increase brand awareness and loyalty.
6. Video Editing Software
Real estate agents can set themselves apart by using video, especially if they utilize drones and video walkthroughs. Fortunately, you don’t have to be a fantastic editor to take advantage of the many easy-to-use tools on the internet, as free apps can create stunning videos in minutes.
7. Social Media Management Tools
Social media is a great medium for real estate agents because sites like Facebook, Instagram, and TikTok can connect you to your target audience. However, managing all of your platforms takes a lot of time, so use a social media management tool that can automate your content.
8. Marketing and Contract Templates
Creating an impressive marketing and compliance strategy is easier with templates. Some tools, like Canva, are more suitable for brochures, flyers, and postcards, while Form Pros offers online generators for legal, business, and tax-related forms. Use both to streamline your business.
9. Contract Management System Tools
A contract management system can keep a secure repository of your documents. While these tools often come with templates, they’ll always streamline document assembly, help maintain an efficient workflow, and track open rates, eSign metrics, and other key performance indicators.
10. Image Enhancement/Editing Software
Agents take plenty of photos of the homes they sell, but they may not turn out as planned. Image enhancement or editing software, like Padstyler, allow you to stage homes with virtual furniture. This can limit your staging costs and increase buyer interest in your properties.
