5 Marketing Best Practices for Home Contractors in 2023

Each month, 4.2 million people search online for home builders. With the market becoming increasingly competitive, home contractors must stay on top of the latest marketing best practices. As we move closer to 2023, businesses need to be proactive in their approach if they want to reach and engage more customers.

Whether you’re a new start-up or an established contractor, there are five key marketing best practices you should be aware of and consider implementing. These include embracing digital technology, using video content, optimizing your website for SEO, including home listings on the website, and using real estate third-party marketplaces.

This article will discuss these five marketing best practices in detail and how they can help home contractors reach new customers, increase their visibility online, and stand out from the competition.

5 Effective Marketing Practices for Home Contractors to Apply in 2023

Here are five key marketing strategies that home contractors should employ in 2023.

Embrace Digital Technology

Digital technology has become an integral part of marketing practices as it allows for more efficient and effective ways of reaching consumers. Through digital platforms such as social media, construction websites, and email campaigns, marketers can target specific audiences with tailored content. This creates higher engagement rates than traditional channels, allowing businesses to increase customer acquisition, leads, and, ultimately sales.

Digital technology also gives marketers access to valuable data, enabling them to understand their customers better and tailor campaigns accordingly. This helps businesses gain a competitive edge and ensure their marketing efforts are more effective.

Additionally, it offers more cost-effective solutions than traditional advertising channels such as television or print ads and allows businesses to track the return on investment for each campaign.

Showcase a Home Listing Feed on the Website

In 2023, having a home listing feed on your website is an important way to show potential customers your services. With this feature, customers can quickly browse through featured homes and get an overview of what’s available in their area. It also allows them to narrow their search for specific characteristics such as location or price. To maximize its effectiveness, consider including the following features:

Detailed descriptions of each home – Including a detailed description of each property will help potential buyers get a better idea of what they can expect when looking at a home in person.
High-quality photos – Visuals are an important part of marketing, so make sure to include high-quality photos or videos of the homes you’re featuring.
A map feature – Adding an interactive map to your website allows customers to quickly find homes in their desired location.

Use Video to Engage Prospects

Home contractors should take advantage of the latest video technology trends in 2023 to connect with prospects. Video can help capture attention quickly, engage viewers emotionally, and provide a level of trustworthiness that other mediums cannot replicate.

One way home contractors can use video is to create educational content explaining how projects are completed or what type of materials they use. This can help prospects understand the scope and quality of work being done and build trust in their services.

Another way is by creating short stories about satisfied customers. These videos could feature interviews with homeowners discussing how a contractor improved their home, making it look more attractive or functioning better. It could also feature before and after shots showing the work quality.

Live streaming can be another powerful way to showcase a contractor’s services in real-time. Homeowners can watch as projects unfold and get a more authentic feel for what they are investing in.

Invest in SEO and Location-Based Advertising

Investing in SEO and location-based advertising for home contractors can be a highly efficient way to reach potential customers in 2023. SEO is the practice of optimizing website content so that it appears higher in search engine results. This helps businesses gain visibility and leverage organic traffic from people searching for services.

Additionally, with location-based advertising, businesses can target customers based on where they live or work. This ensures that their ads reach the right people in their local area.

Stay Active on Real Estate Third-Party Marketplaces

Home contractors can increase their visibility and impact in the real estate market by actively participating in third-party marketplaces. These platforms not only create an additional opportunity to promote contractor services but also give an insight into consumer trends and preferences.

When participating in a third-party platform, home contractors should ensure that their profile is up-to-date and filled with accurate information. This includes completing all the necessary fields such as contact details, the services they offer, their availability, and more. It is also important to be proactive when responding to customer inquiries and providing feedback on reviews. This will help contractors build a strong reputation and attract more customers.

Key Takeaways

Home contractors should take advantage of the latest technology in 2023 to provide a better experience for their customers. If you need assistance, we recommend contacting Contractor Gorilla for your contractor website design needs.